WASHINGTON — Starting early next year, officers looking for a new calling may discover one as marketers. Last week, the Army’s latest functional area began selecting eligible Soldiers and the application process will run through Jan. 19.
“The creation of FA 58 (Army marketing) allows the service to acquire, develop, employ, and retain the marketing talent needed to deliver a cutting-edge marketing capability commensurate with one of the nation’s largest brands – the U.S. Army,” said Dr. E. Casey Wardynski, assistant secretary of the Army for Manpower and Reserve Affairs.
Eligible officers are required to have prior experience in a basic branch, along with marketing knowledge and experience. The Army plans to select 100 officers for FA 58 in the next five to six years, said Maj. Aaron Stark, FA 58 program manager.
Positions are available for officers from captain to colonel with the requisite skills and/or educational background, regardless of basic branch or current functional area.
Soldiers must exhibit a history of excellence during their initial service years, Stark said, and have either private-sector experience in marketing or an MBA or marketing-related graduate degree from a top-tier program that demonstrates a similar academic foundation.
“(The requirements) help officers turn strategic concepts into effective messaging that communicates the Army brand and the value proposition of Army service,” he said.