The 3rd Cavalry Regiment is proud to announce that Staff Sgt. Alisa Licata, from 4th Squadron, has successfully earned the 2020 U.S. Army Career Counselor Award. The Chief of Staff of the Army, Gen. James McConville, and retired Sgt. Maj. of the Army, Daniel Dailey, recognized Licata for her accomplishment Oct. 16 via Facebook at

The Career Counselor of the Year selection process consisted of five selection boards at Fort Hood, Fort Bragg, North Carolina, and the Pentagon. Licata successfully passed all five boards and was selected ahead of 19 other competing career counselors from across the Army.

From Yucca Valley, California, Licata joined the Army in 2012 as a Military Police Officer, following her sister’s footsteps. From 2012 to 2018, she served as an MP team leader, assistant squad leader and personal security detail noncommissioned officer for a brigade-level command team until she decided to pursue another field.

In 2018, Licata decided she wanted to help Soldiers in a new environment. After discussing her future with her mentor, Master Sgt. Gary Norris, a former ACCA awardee, she decided to become a career counselor. Following her transition, she served as the career counselor for the 3rd Cav. Regt.’s Support Sqdn. for a year and now serves Longknife Sqdn.

Licata is exceptionally passionate about her profession and tries to help every Soldier.

“You can’t treat them all like one Soldier; they’re all unique and different,” Licata said. “You constantly have to see what their goals are and what they want to achieve and get to know the Soldier to steer them in the right direction.”

Licata plans on continuing her career through retirement to become the senior Army career counselor. She said she joined the Army to help others and continues to do so every day.

Longknife Squadron leadership said that Licata brings a positive energy to the work environment and continues to motivate those around her. Initially, she joined the Army to be an MP, and now to Career Counselor of the Year. She strives to do the best for the Soldiers around her and continues to support them whenever necessary.

“Staff Sgt. Licata embodies the NCO Corps, and her success as a retention NCO is directly related to how much she cares for Soldiers,” 4th Sqdn. Command Sgt. Maj. David Harris, said.